Your Inside Scoop To Advertising In The 2020 Olympics (10/19)
Asics Olympics Gear & Apparel for Tokyo 2020: Asics Au. ASICS. (2021, June 28). https://www.asics.com/au/en-au/mk/asics-olympics-gear-and-apparel-tokyo-2020.
Craft, E. J. (2021, July 19). Everything you need to know about Olympics advertising. Ad Age. https://adage.com/article/special-report-olympics/faq-everything-you-need-know-advertising-marketing-sponsorship-athlete-pay-nbc-olympics-2020-2021/2351056.
Craft, E. J. (2021, June 24). NBCUniversal secures its largest-ever advertiser roster for Tokyo Olympics. Ad Age. https://adage.com/article/media/nbcuniversal-secures-its-largest-ever-advertiser-roster-tokyo-olympics/2346011.
Vyshnavi, P. V. (2021, July 27). List of brands sponsoring the Tokyo 2020 Olympics. StartupTalky. https://startuptalky.com/tokyo-2020-olympic-sponsors/.
Making Air Time Memorable (10/19)
Diaz, A. (2021, July 28). How brands are riding the Olympic Wave. https://adage.com/article/special-report-olympics/how-brands-are-riding-olympic-wave/2353151
Diaz, A. (2021, July 19). Samsung Olympics ad immerses you in the thrill of the games (even if you can’t be there). https://adage.com/article/special-report-olympics/samsung-olympics-ad-immerses-you-thrill-games-even-if-you-cant-be-there/2350941
Samsung (2021, July 14) Samsung x Olympic Games Tokyo 2020: Proud sponsor of a world coming together. https://www.youtube.com/watch?v=P18PfvuglKg&t=2s
Sherwood, I. (2021, July 15). 100-year-old Olympics champion stars in IOC’s opening ceremony AD. https://adage.com/article/special-report-olympics/100-year-old-olympics-champion-stars-iocs-opening-ceremony-ad/2350831
Behind The Scenes: An Intern’s Perspective (10/27)
Hsu, T. (2021, July 29). Skipping the Olympics is ‘not an option’ for many advertisers. The New York Times. https://www.nytimes.com/2021/07/21/business/media/olympics-commercials-nbc-peacock.html
Pao, M. (2021, August 2). A Look at 5 major ad Campaigns from the 2021 Tokyo Olympics. LinkedIn. https://www.linkedin.com/pulse/look-5-major-ad-campaigns-from-2021-tokyo-olympics-mandy/
Your Goodness is Your Greatness: P&G #LeadWithLove | Olympic Games Tokyo 2020. (2021, May 5). YouTube. https://www.youtube.com/watch?v=E2rAXgR-qlw
Rule 40: How it Dictates Brands’ Advertisements During the Olympics (10/28)
Kelham, A. (n.d.). Navigating Olympic Advertising: Rule 40 – A global perspective. LawInSport. https://www.lawinsport.com/topics/features/item/navigating-olympic-advertising-rule-40-a-global-perspective.
Pasquarelli, A. (2021, April 14). How peloton is tapping into Olympics fever. Ad Age. https://adage.com/article/cmo-strategy/how-peloton-tapping-olympics-fever/2328481.
Rule 40. Athlete365. (2021, September 6). https://olympics.com/athlete365/what-we-do/finance/rule-40/.
UpperEastRob. (2018, February 9). What brands and sponsored athletes can and can’t say, wear and do during the Olympics. Adweek. https://www.adweek.com/brand-marketing/what-brands-and-sponsored-athletes-can-and-cant-say-wear-and-do-during-the-olympics/.
Yi, P., & Borowick, J. (2019, December 5). Rule 40 changes create new olympic opportunities, challenges. Lexology. https://www.lexology.com/library/detail.aspx?g=006a3827-cdf3-4d5e-9f92-62f313527c8e.
Coca-Cola and The Olympics (11/4)
Coca-Cola Canada. (n.d.). When did Coca-Cola start getting involved with the Olympics?. https://www.coca-cola.ca/faqs/coca-cola-faqs-history/when-did-coca-cola-start-getting-involved-with-the-olympics
Coca-Cola & Mengniu. International Olympic Committee. (n.d.). https://olympics.com/ioc/partners/coca-cola-mengniu
Liffreing, I. (2016, August 19). How Coca-Cola targeted teens during the 2016 Olympic Games. Campaign. https://www.campaignlive.com/article/coca-cola-targeted-teens-during-2016-olympic-games/1406187
NBC. (2016). Coca-Cola: #ThatsGold, 3. United States. https://www.youtube.com/watch?v=_7tq08gDnB4
Rodriguez, A. (2016, August 24). The big winner of the Rio Olympics: Coca-Cola. Quartz. https://qz.com/765288/the-big-winner-of-the-rio-olympics-coca-cola/
The Coca-Cola Company. (2008a). Coca-Cola and the Olympic Games. http://mb.cision.com/Public/MigratedWpy/86051/733602/b2f6eeb214290b6d.pdf
The Coca-Cola Company. (2019, June 24b). Coca-Cola Extends Olympic Partnership. https://www.coca-colacompany.com/news/coca-cola-extends-olympic-partnership
The Coca-Cola Company. (2016, July 13c). Coca-Cola Goes for Gold in Rio 2016 Olympic Games with Global #ThatsGold Campaign. https://www.coca-colacompany.com/press-releases/coke-thats-gold-campaign
The Coca-Cola Company. (2021, July 19d). ‘I Belong Here’: Joint Coca-Cola/IOC Digital Platform Shows Why the Olympic Games Are for Everyone. https://www.coca-colacompany.com/news/tokyo-2020-olympic-campaign
Jumping The Hurdle: Olympians And Brands (11/4)
Breves, P., Amrehn, J., Heidenreich, A., Liebers, N., & Schramm, H. (2021). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising, 40(7), 1209–1229. https://doi.org/10.1080/02650487.2021.1881237
Fox, A. K., & Royne Stafford, M. B. (2021). Olympians on Twitter: A linguistic perspective of the role of authenticity, clout, and expertise in social media advertising. Journal of Current Issues & Research in Advertising (Routledge), 42(3), 294–309. https://doi.org/10.1080/10641734.2020.1763521
Morris, I. V. (n.d.). Marketing gold: How social media shapes the Olympic Games. MNI targeted media. https://www.mni.com/blog/research/marketing-gold-how-social-media-shapes-the-olympic-games/.
Simone Biles shows off insane ABS with Aly Raisman during Rio Beach day. (2005-2021). Simone Biles Beach time Aly Raisman Madison Kocian rhythmic comp 11 [Photograph]. Just Jared. https://www.justjared.com/photo-gallery/3738110/simone-biles-beach-time-aly-raisman-madison-kocian-rhythmic-comp-11/.
COVID-19 and The Olympics
Nike. (2019, August 26). Metcon 5: Barcelona. YouTube. https://www.youtube.com/watch?v=NP7oNGpH-LQ
Park, A. (2021, August 8). The Tokyo Olympics changed the conversation about mental health. Time. https://time.com/6088078/mental-health-olympics-simone-biles/
Toyota. (2021, May 30). Start your impossible – Never Stop. YouTube. https://www.youtube.com/watch?v=Ik82joBCD6Y.
Swant, M. (2021, August 30). U.S. companies are moving forward with olympic-related campaigns despite the pandemic. Forbes. Retrieved November 11, 2021, from https://www.forbes.com/sites/martyswant/2021/07/23/as-the-tokyo-olympics-begin-us-companies-are-moving-forward-with-campaigns-despite-the-pandemic/?sh=534a046dfe3e.
Why is Traditional Olympic Viewership declining?
Johnson, W. (2021, August 6). How to save Olympics viewership. Ad Age. https://adage.com/article/marketing-news-strategy/how-save-olympics-viewership/2355736
Siripala, T. (2021, July 28). Tokyo olympics opening ceremony: The attendees and the no-shows. The Diplomat. https://thediplomat.com/2021/07/tokyo-olympics-opening-ceremony-the-attendees-and-the-no-shows/
Steinberg, B. (2021, July 27). Tokyo Olympic Games Ratings Pose Counting Challenge for nbcuniversal. Variety. https://variety.com/2021/tv/news/tv-ratings-tokyo-olympics-nbcuniversal-1235027438/
Tokyo olympics opening ceremony draws lowest ratings in 30 years. (2021, July 26). YouTube. https://www.youtube.com/watch?v=w3XfemSgvbQ.
Advertising in the Olympics 