Advertising in The Olympics
In this blog project, blog posts will consist of reviews, analytical observations, and a detailed interview to create unique blog posts. The goal of this blog is to make reading the content an exciting experience for lovers of the Olympics. The hope with this blog project is for fans to continuously return to the site to get more information and hear fun facts and articles about the Olympics. A large focus of our blog is to track the progression of commercials and advertising since the first ever Olympics to present day, as well as the aesthetics regarding this topic.
Latest from the Blog
Why is Traditional Olympic Viewership Declining?
By: Alana Shapiro November 10, 2021 With the Tokyo 2021 Summer Olympic Games taking place amidst a global pandemic, one might assume that television viewership increased as people spent more time at home. Surprisingly, the opposite holds true. While the Games still outperformed the content of NBC’s competing television stations, the dominance of streaming services…
COVID-19 and The Olympics
By: Miranda Morrone November 10, 2021 COVID-19, while impacting the world financially, also impacted people mentally. COVID affected both businesses in the Olympics and the athletes. This summer during the Olympic games, many companies chose to move forward with their campaigns despite COVID-19. Some companies, such as Toyota, had previously rescinded their advertising plans ahead…
Jumping The Hurdle: Olympians And Brands
By: Audrey Valentine The 2020 Tokyo Olympics were a trying time for everyone involved. With the games being postponed until Summer 2021, athletes, coaches, and fans were eager for them to begin. Due to the COVID-19 pandemic, there were many more restrictions set in place than past years. Keeping this in mind, advertisers turned this…
Get new content delivered directly to your inbox.
Advertising in the Olympics 