Why is Traditional Olympic Viewership Declining?

By: Alana Shapiro November 10, 2021 With the Tokyo 2021 Summer Olympic Games taking place amidst a global pandemic, one might assume that television viewership increased as people spent more time at home. Surprisingly, the opposite holds true. While the Games still outperformed the content of NBC’s competing television stations, the dominance of streaming services

COVID-19 and The Olympics

By: Miranda Morrone November 10, 2021 COVID-19, while impacting the world financially, also impacted people mentally. COVID affected both businesses in the Olympics and the athletes. This summer during the Olympic games, many companies chose to move forward with their campaigns despite COVID-19. Some companies, such as Toyota, had previously rescinded their advertising plans ahead

Jumping The Hurdle: Olympians And Brands

By: Audrey Valentine The 2020 Tokyo Olympics were a trying time for everyone involved. With the games being postponed until Summer 2021, athletes, coaches, and fans were eager for them to begin. Due to the COVID-19 pandemic, there were many more restrictions set in place than past years. Keeping this in mind, advertisers turned this

Coca-Cola and The Olympics

By: Hanna Giewont The Coca-Cola company and The Olympic Games have shared many historic moments and milestones over the past nine decades, sharing the longest-standing partnership in Olympics’ history (Coca-Cola Extends, 2019). Through the years they have successfully created some of the most memorable ad campaigns in Game’s history. The partnership began in 1928 with the

Rule 40: How it Dictates Brands’ Advertisements During the Olympics

By: Alana Shapiro October 28, 2021 Imagine: the Olympic Games are weeks away. There is an Olympic athlete who has had a long-term sponsorship with Adidas, for example; a brand that is not currently an Olympic sponsor. Regardless, during this time leading up to the Games, the athlete wants to post a photo on Instagram,

Behind the Scenes: An Intern’s Perspective

By: Miranda Morrone October 27, 2021 This year, the 2020 Olympics took place in Tokyo, Japan (in 2021, confusing, right?). Unlike most Olympics in the past, more than half of the staff was working remotely in Stamford, Connecticut. Due to COVID-19, the Olympics were rescheduled to this year, and only a select number of employees

Making Air-Time Memorable

By: Mariella Rossi With a demographically diverse, worldwide audience companies rush for a chance to secure air-time during the Summer Olympic games. Although there are restrictive rules and hefty price tags, advertising during the Olympics is one of the most ideal forums for a brand to make a statement and promote themselves. One rule that

Your Inside Scoop To Advertising In The 2020 Olympics 

By: Audrey Valentine The 2020 Olympics, held in Tokyo this past summer, were triumphant in overcoming the COVID-19 pandemic. The 2020 games were delayed due to the pandemic and were finally held and aired this past summer, summer 2021. Through the troubles of postponing the 2020 games, athletes and others exclusively involved were stressed, having