Why is Traditional Olympic Viewership Declining?

By: Alana Shapiro November 10, 2021 With the Tokyo 2021 Summer Olympic Games taking place amidst a global pandemic, one might assume that television viewership increased as people spent more time at home. Surprisingly, the opposite holds true. While the Games still outperformed the content of NBC’s competing television stations, the dominance of streaming services

Rule 40: How it Dictates Brands’ Advertisements During the Olympics

By: Alana Shapiro October 28, 2021 Imagine: the Olympic Games are weeks away. There is an Olympic athlete who has had a long-term sponsorship with Adidas, for example; a brand that is not currently an Olympic sponsor. Regardless, during this time leading up to the Games, the athlete wants to post a photo on Instagram,